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Universities honor Kapamilya stars, programs

Universities honor Kapamilya stars, programs.....»»

Category: entertainmentSource: thestandard thestandardOct 11th, 2018

For Adidas and rivals, sponsorships are good business

em>By David McHugh, Associated Press /em> FRANKFURT, Germany (AP) — Multi-million dollar sponsorship deals of the kind between Adidas and the University of Louisville — in focus after a scandal over alleged bribes paid to high school athletes — are not just an effort to burnish the image of sports gear makers. They can be a cost-efficient way to boost sales against tough competition, marketing experts say. Whether in U.S. college sports or European soccer, Adidas and its major rivals Nike and Under Armour reach potential customers more effectively by getting their brands used in the biggest events, say marketing experts. Criminal charges brought last week against an Adidas marketing executive and 9 others drew renewed public attention to the perfectly legal practice of paying university sports programs to wear branded goods. Gatto and others are accused of funneling $100,000 to the family of a high school athlete to gain his commitment to play at Louisville and to sign with Adidas once he became a professional. Louisville and Adidas announced at 10-year, $160 million extension of their sponsorship deal over the summer. That deal is just one among increasingly expensive arrangements. The top recipients this academic year are UCLA with $16.5 million from Baltimore-based Under Armour, followed by University of Texas with almost $12 million and University of Michigan with $9.8 million, both from Nike, according to the Center for Research in Intercollegiate Athletics at the University of North Carolina at Chapel Hill. Payments have risen as the big three competitors bid for exposure that, marketing experts say, can often be more effective and targeted than expensive television advertising. Universities in the top five leagues, or 'conferences' in U.S. sports speak, are in line to get over $200 million this school year, up from around $100 million just five years ago, according to the center's figures. 'Increased investment by Under Armour starting in the 2014-15 academic year, along with continued investment by Adidas, have led to a re-investment by Nike in the intercollegiate athletics space to retain national powers such as Ohio State and Texas, and bring Michigan back into the fold from Adidas,' the center noted in its latest report. George Belch, chair of the marketing department at San Diego State University's College of Business Administration, put it this way: 'It's expensive, but if you want to sit at the table and play the game, you have to ante up.' How much is too much to spend on endorsements? Academics have been trying to figure out what the returns on investment are and marketing experts say the companies surely have their own internal metrics. But 'only they know exactly what the return is,' said Belch. Jonathan Jensen, assistant professor in the sports administration program at North Carolina, notes that the value of sponsorship deals measure the truckloads of equipment given to the schools at retail price, which is far more than the cost to the company to have them produced. 'When you see $250 million, it's not actually $250 million, it's more like $75 million,' he said. And based on what a 30-second commercial costs, having a team wear the company's gear can far outweighs the investment in terms of valuable exposure. That can be money well spent in an era where people can use digital technology to skim past television commercials. 'They don't need to buy airtime,' Jensen said, 'because they are literally part of the event.' On top of that, favorable licensing deals on merchandise mean that the company can earn back much of its sponsorship money solely from fans buying the jerseys. 'The schools themselves are really just in the past two, three or four years getting smart about negotiating and forcing the brands, especially Nike and Under Armour, to pay what they should be,' said Jensen. Similar calculation applies to sponsorship deals outside the United States. Gerd Nufer, director of the German Institute for Sports Marketing in Reutlingen, attempted to figure out how many jerseys companies would have to sell to repay their endorsement deals with national sports teams at the soccer World Cup. He says Adidas needed to see sales of 1.9 million German national team jerseys retailing for around 80 euros in order to make back its 28 million euros-per year sponsorship deal; when Germany won the cup for the fourth time in 2014, 2 million had been sold even before the final match. By contrast, it is unlikely Nike recouped its full $40 million sponsorship with France through direct sales. But it's unlikely that Nike minded much, as its exposure helped its image building more broadly. 'The fact is that building the image of the overall brand and positive halo effects on all branded products of the company is the most important thing,' Nufer wrote in an analysis. That logic was reflected by Nike in its annual financial reports, which indicate it had contractual obligations to pay $1.1 billion in endorsement contracts in 2017. The company, based in Beaverton, Oregon, noted that the costs of sponsorships had risen as competition from rivals had grown. By losing key partnership deals, it said, 'we could lose the on-field authenticity associated with our products, and we may be required to modify and substantially increase our marketing investments.' 'As a result, our brands, net revenues, expenses and profitability could be harmed. ' Adidas says it spent 1.98 billion euros in 2016 on marketing investments, about half of which went for partnerships. That includes events like the World Cup, UEFA's Euro soccer tournament, and the French Open in tennis. And also sponsorships of national federations including Germany, Spain and Argentina plus deals with high profile individuals: soccer stars Lionel Messi, Paul Pogba, and Gareth Bale; basketball stars James Harden and Derrick Rose; U.S. football players Aaron Rodgers and Von Miller, and tennis players Angelique Kerber and Simona Halep. Adidas, based in Herzogenaurach, German, said it was unaware of misconduct in the Gatto case and vowed to fully cooperate with authorities. The company immediately didn't respond to an email inquiry about its sponsorship spending. The company had a good second quarter, with sales beating predictions and growing 27 percent in North America. 'Adidas has been going gangbusters,' said San Diego State professor Belch. 'They are gaining market share on Nike, they have taken away market share from Under Armour in the U.S. market, and particularly in North America they made a tremendous turnaround.' 'So they didn't need this,' he said, referring to the Louisville scandal. 'That's what's really amazing about this.' .....»»

Category: sportsSource:  abscbnRelated NewsOct 5th, 2017

Kapamilya programs and stars dominate Anak TV Seal Awards

ABS-CBN has proven to be a child-sensitive and family-friendly network after its programs and stars received prestigious Anak TV awards from the Anak TV Foundation during an awarding ceremony held at the Quezon City Experience Hall in Quezon City......»»

Category: entertainmentSource:  thestandardRelated NewsJan 1st, 2017

Stars who remain Kapamilya

Stars who remain Kapamilya.....»»

Category: entertainmentSource:  thestandardRelated NewsDec 9th, 2018

Regine Velasquez leads performers in Gabay Guro festival in Navotas

Gabay Guro, a project of PLDT-Smart Foundation (PSF) and the PLDT Managers Club Inc. (MCI) that aims to support and honor teachers through scholarship grants, training, livelihood, housing, among other programs, is now on its 11th year. Its success goaded PLDT chair Manny V. Pangilinan to suggest bringing it to more provinces in the country. Gabay Guro Foundation chair Chaye Cabal-Revilla proceeded to mobilize her team of volunteers to Agusan, Bulacan and Bataan to conduct trainings and workshops. To cap a fruitful 2018, Revilla announced that on Dec. 6 Gabay Guro's teacher festival would go to Navotas to spread early holiday cheers to the teachers. The event will be held...Keep on reading: Regine Velasquez leads performers in Gabay Guro festival in Navotas.....»»

Category: newsSource:  inquirerRelated NewsDec 5th, 2018

Over 400 Kapamilya stars gather for family-themed Christmas Station ID

Over 400 Kapamilya stars gather for family-themed Christmas Station ID.....»»

Category: entertainmentSource:  thestandardRelated NewsNov 13th, 2018

WATCH: Vice Ganda, Showtime stars go wild in Meralco-Phoenix OT thriller

Kapamilya star Vice Ganda made sure to support his good friend Calvin Abueva of the Phoenix Fuel Masters in their win-or-go-home PBA quarterfinals game against the Meralco Bolts, Friday evening. The Unkabogable Star even had fellow It's Showtime hosts Ryan Bang and Karel Marquez beside him in courtside.  The pivotal game went down the wire, with the Bolts holding on to defeat Abueva's Fuel Masters, 108-103 in overtime to advance to the semifinals.  Still, the do-or-die atmosphere was extremely palpable for Vice and his c fellow Showtime stars, who sat right in front of the action. There's one particular moment when Abueva scored a crucial basket in overtime, to the delight of the Kapamilya stars.  Calvin Abueva scores and the @itsShowtimeNa crew celebrate. It's a two-point game, 102-100 Meralco. 1:31 left in OT. #PBA2018 • @abscbnsports pic.twitter.com/mVEUJ4qysu — Philip Martin Matel (@philipptionary) November 9, 2018  .....»»

Category: sportsSource:  abscbnRelated NewsNov 9th, 2018

‘Aquaman’ stars to make a splash in Manila for Southeast Asian premiere

The stars of “Aquaman” are headed to Manila in December 2018 in time for the much-awaited premiere of DC Films’ next superhero blockbuster. Manila has the honor of being the only Southeast Asian city in Warner Bros.’ eight-city global tour leading up to the worldwide premiere in December 2018. Jason Momoa, who plays the titular […] The post ‘Aquaman’ stars to make a splash in Manila for Southeast Asian premiere appeared first on Interaksyon......»»

Category: newsSource:  interaksyonRelated NewsNov 9th, 2018

Nancy Binay pushes drug prevention, treatment programs in schools

Without any law requiring mandatory drug testing for elementary and high school students, Sen. Nancy Binay is pushing for the establishment of a comprehensive program for the prevention and treatment of tobacco, alcohol and drug dependents in all high schools, colleges and universities. Source link link: Nancy Binay pushes drug prevention, treatment programs in schools.....»»

Category: newsSource:  manilainformerRelated NewsNov 2nd, 2018

Nancy Binay pushes drug prevention, treatment programs in schools

Without any law requiring mandatory drug testing for elementary and high school students, Sen. Nancy Binay is pushing for the establishment of a comprehensive program for the prevention and treatment of tobacco, alcohol and drug dependents in all high schools, colleges and universities......»»

Category: newsSource:  philstarRelated NewsNov 2nd, 2018

Kapamilya stars welcome Regine Velasquez

After announcing that “Asia’s Songbird” Regine Velasquez is now officially part of the “ASAP” in Sydney, Kapamilya celebrities expressed on social media how much they welcome the addition of Regine as new Kapamilya. .....»»

Category: newsSource:  philstarRelated NewsOct 16th, 2018

CHEd releases P228-M funds for ‘poor but deserving’ scholars in 55 SUCs

    About P228 million has been released for the billing request of the Expanded Students' Grants-in-Aid Program for Poverty Alleviation (ESGP-PA) scholars in 55 state universities and colleges (SUCs), the Commission on Higher Education (CHED) said on Tuesday.   ESGP-PA scholars are poor but deserving students belonging to families under the Pantawid Pamilyang Pilipino Program (4ps) of the Department of Social Welfare and Development (DSWD). They are also enrolled in selected SUCs with CHED priority programs and other course offerings within the government's key growth areas.   In a Facebook post, CHED announced that the billing request worth P21...Keep on reading: CHEd releases P228-M funds for ‘poor but deserving’ scholars in 55 SUCs.....»»

Category: newsSource:  inquirerRelated NewsOct 9th, 2018

The Future of UST Beach Volleyball Blove Barbon and Jaron Requinton

University of Santo Tomas fielded a super senior-rookie tandem both in the women’s and men’s divisions of the UAAP Season 81 Beach Volleyball Tournament. That decision led to two championships, two MVPs, and two Rookies of the Year. Newbie Blove Barbon partnered up with the graduating Sisi Rondina, who played her fifth and final year on the sands. The rookie was nothing but honored to have partnered up with arguably the G.O.A.T (Greatest of All-Time) of Philippine beach volleyball in her first year playing the sport. She expressed that she was up to the challenge of teaming up with a player as intense as Rondina – an athlete who expects every teammate to go as hard as her. “Tinake ko lang po sya as a motivation kasi yun po yung way ni Ate Si na parang [gumaling] po yung sarili natin. ‘Di naman lahat ng naka-partner ni Ate Si, tumagal sa kanya. Pero para po sa akin, yun po yung ginawa kong motivation para lumaban ng lumaban,” she said after being awarded the Season 81 Rookie of the Year. The bubbly yet shy girl from Bukidnon showed immense improvement from Day 1 to the Finals. Seven game days after, her initial careless errors in the eliminations transformed to mature and smart ball placing. Barbon can’t help but feel regretful that this was her first and last time to play with Rondina. If she were to choose, she would partner with her over and over again. “Syempre, sino ba namang hindi gusto maging ka-partner si Ate Sisi. Diba? Nakita naman natin yung laro niya, di basta basta, siya po yung [pinakamagaling] sa beach volley,” she said with a giddy smile. “Halo halong saya po saka lungkot kasi yun nga po yun na yung last playing year ni Ate Si so next year iba na po makakapartner ko,” she said as she reflected on helping Rondina get the good exit she wanted. As for Rondina, she expressed confidence on leaving UST’s beach volleyball program, an arena she loved so much, to her young yet promising Padawan. “Si Babylove naman sinasabi ko sa kaniya na for her to get these awards, ang naging sangkap sa mga ganito is hard work. Commit kung saan ka naka-commit, wag kang masilaw sa pagiging sikat,” said Rondina. “May potential talaga siya. Sana madala niya 'yung attitude ko towards the game and towards training,” added the four-time MVP. Barbon is shy and still not accustomed to the attention one receives after a championship and a Rookie of the Year award. When reporters got a hold of her, she even joked around asking if someone else can substitute for her. “Pwede bang sub? Sub?” she quipped. With Rondina graduating, Barbon is left with the responsibility of preserving the elite status of UST in beach volleyball. When asked about it, Barbon has this to say. “Sobrang bigat po kasi lahat po kasi baguhan eh. Wala na pong senior na magdadala sa amin. Pero try po namin kung ano yung ginagawa ni Ate Si ngayon,” she said. “Gagawin namin para sa school,” the rookie said. Saying that she will do everything for UST, a sentiment Rondina has always preached, just goes to show that aside from volleyball smarts, she also picked up a rhetoric of her Ate. As for the men’s division, it was Jaron Requinton who had the honor of learning from veteran Krung Arbasto. Just like the women’s, the super senior-rookie tandem brought UST another gold. Requinton’s court presence is beyond his years. For most of the season, opponents always avoid letting the much more experienced Arbasto get the kill. With that, the spiking burden has been mostly on the young Requinton but the rookie was up to the challenge. He held a solid account of himself drilling down balls and blocking attacks as if this was not his first time in the UAAP. To make things more entertaining, he paired his volleyball skills with spunky antics on the sands. This is why no one was surprised when his name was called as the Season 81 Rookie of the Year. “Ito po siguro yung araw na di ko malilimutan as rookie kasi kahit natalo po kami sa eliminations ng FEU, natalo naman po namin sila sa championships. Goal ko po yun. Super salamat po talaga,” said Requinton. In contrast to Barbon’s timidity, Requinton has a confident aura around him. Whether he is playing on the sands or talking to reporters, he always seems to show no hint of intimidation. In his first rivalry game during the eliminations against National University, the lone rookie on the court joined the veterans in the tongue wagging and the arm flexing. Requinton showed all season long that he may be young but he is the real deal. “Siguro po yung hugot ko lang po [para sa confidence ko] ay sa hard training po namin, sa mga pinagdaanan po namin, sa struggles, sa away-bati,” he explained. In the end, just like Barbon, he was able to roll out the red carpet for Arbasto as he exited UAAP beach volleyball.  “Sobrang saya po kasi graduating po si Kuya Krung tapos nabigyan ko po siya ng magandang exit sa beach volley po,” Requinton expressed. Aside from bringing the trophy back to Espana, the rookie is also now responsible of continuing the steady stride of UST’s beach volleyball program. Arbasto expressed full confidence on his apprentice. “Si Jaron, matibay siya. May dedication talaga sya sa beach volley na buong puso naglalaro. Di bumibitaw sa kahit ano mang laban,” said Arbasto who was hailed as the Season 81 MVP. “Kahit na pinapagalitan ko yan, wala, tiyaga pa rin siya,” he added. When asked about the passing of the torch, Requinton embraces the responsibility with open arms. “Ireready ko po sarili ko kasi ayoko po magulat so ready lang po, kasi marami naman po kami. Di ko rin po alam mangyayari sa akin,” he said. This is the inevitable progression of college sports. When great players graduate, programs scramble trying to look for someone to replace them. But as for UST, they can breathe easily knowing that their beach volleyball program is now in the good and promising hands of Barbon and Requinton......»»

Category: sportsSource:  abscbnRelated NewsOct 8th, 2018

Kapamilya stars ready to ‘learn and fall’

Most of the time, stars are like regular people. Although some are accommodating towards the media and their fans, but there’s an invisible barrier when it comes to their private lives. This is understandable as some matters should remain one’s own, even if one is under constant public scrutiny. Sixteen up-and-coming stars of ABS-CBN have […].....»»

Category: newsSource:  tribuneRelated NewsOct 5th, 2018

Over 300 stars light up ABS-CBN Ball 2018

The country’s highly anticipated celebrity fashion event of the year brought together more than 300 Kapamilya stars for a night of celebration and giving back at the ABS-CBN Ball 2018 held at the Makati Shangri-La last Saturday night......»»

Category: newsSource:  philstarRelated NewsOct 3rd, 2018

Stars win some, lose some at lavish ABS-CBN Ball

  These days, even a sneeze in the wrong direction can turn you into a star," observed singer Martin Nievera, who attended the first ABS-CBN Ball on Saturday night.   Martin recalled joining the Kapamilya network 36 years ago. "In those days, we didn't have any social media. With this technology around, we, the dinosaurs, are learning from the younger artists when, in fact, we should be their influencers," Martin, clad in a suit by Bang Pineda, told the Inquirer as he posed for photographers shortly before the party at the Rizal Ballroom of Makati Shangri-La Hotel.   "You don't know how lucky you are that everything you do these days can make you a star....Keep on reading: Stars win some, lose some at lavish ABS-CBN Ball.....»»

Category: newsSource:  inquirerRelated NewsOct 2nd, 2018

ABS-CBN Ball 2018: Top 10 fashion, beauty trends

Jericho Rosales and Erich Gonzales might have been named as Best Dressed Male and Female, but fans also noticed other fashion and beauty standouts in what can be considered as the biggest fashion event of the year among Kapamilya stars......»»

Category: newsSource:  philstarRelated NewsOct 1st, 2018

Regine Velasquez attends ABS-CBN Ball, boosts transfer rumors

  Was her presence at the 2018 ABS-CBN Ball proof that she would be switching networks?   True enough, Asia's Songbird Regine Velasquez-Alcasid was among the most sought-after guests at this year's most glamorous gathering of the stars held Saturday night at the Makati Shangri-La.   As rumors of her transfer further intensify, Kapamilya stars speak out on what they think about it.   Velasquez attended the ball with her husband, ultimate singer/songwriter Ogie Alcasid and her stepdaughter Leila Alcasid.   Although she did not walk the red carpet, she was seen inside the event venue posing for photos with ABS-CBN executives.  ...Keep on reading: Regine Velasquez attends ABS-CBN Ball, boosts transfer rumors.....»»

Category: newsSource:  inquirerRelated NewsSep 30th, 2018

Maymay, Angelica shine and glam at ABS-CBN Ball

  The most stellar night of the year rolled out once again and the most glamorous celebrities were recognized during the ABS-CBN Ball held Saturday night at the Makati Shangri-La.   Hosted by King of Talk Boy Abunda and Miss Philippines-Universe Catriona Gray, five glam awards were taken away by five stunning Kapamilya stars. Former "Pinoy Big Brother Lucky 7" Big Winner Maymay Entrata won the Belo Beautiful Award.     Meanwhile, Girltrend Chienna Filomeno was hailed The Bar Next Generation Star.     Of course, the CarGel fever did not stop in the movies as Carlo Aquino and Angelica Panganiban brought the "kilig" to the...Keep on reading: Maymay, Angelica shine and glam at ABS-CBN Ball.....»»

Category: newsSource:  inquirerRelated NewsSep 30th, 2018

LOOK: Queens strut down ABS-CBN Ball carpet

  Apart from the glamor and outstanding fashion of the Kapamilya stars on the red carpet, the ABS-CBN Ball 2018 was graced by stunning beauty title-holders.   From their pageant gowns and crowns to their strut on the red carpet, these queens turned heads with their otherworldly beauty and confidence. /cbb         Other beauty queens who graced the event were" Maxine Medina Nicole Cordoves Bianca Manalo Ariella Arida...Keep on reading: LOOK: Queens strut down ABS-CBN Ball carpet.....»»

Category: newsSource:  inquirerRelated NewsSep 30th, 2018

LIST: ABS-CBN Ball 2018 winners

MANILA, Philippines (UPDATED) – The red carpet segment of the ABS-CBN Ball 2018 may be over, but the night’s festivities didn’t stop there. Inside the Rizal Ballroom of Makati Shangri-La was a short program to award some of this year’s well-deserving Kapamilya stars.   Here’s a list of the awards given on ........»»

Category: newsSource:  rapplerRelated NewsSep 29th, 2018