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Universities honor Kapamilya stars, programs

Universities honor Kapamilya stars, programs.....»»

Category: entertainmentSource: thestandard thestandardOct 11th, 2018

For Adidas and rivals, sponsorships are good business

em>By David McHugh, Associated Press /em> FRANKFURT, Germany (AP) — Multi-million dollar sponsorship deals of the kind between Adidas and the University of Louisville — in focus after a scandal over alleged bribes paid to high school athletes — are not just an effort to burnish the image of sports gear makers. They can be a cost-efficient way to boost sales against tough competition, marketing experts say. Whether in U.S. college sports or European soccer, Adidas and its major rivals Nike and Under Armour reach potential customers more effectively by getting their brands used in the biggest events, say marketing experts. Criminal charges brought last week against an Adidas marketing executive and 9 others drew renewed public attention to the perfectly legal practice of paying university sports programs to wear branded goods. Gatto and others are accused of funneling $100,000 to the family of a high school athlete to gain his commitment to play at Louisville and to sign with Adidas once he became a professional. Louisville and Adidas announced at 10-year, $160 million extension of their sponsorship deal over the summer. That deal is just one among increasingly expensive arrangements. The top recipients this academic year are UCLA with $16.5 million from Baltimore-based Under Armour, followed by University of Texas with almost $12 million and University of Michigan with $9.8 million, both from Nike, according to the Center for Research in Intercollegiate Athletics at the University of North Carolina at Chapel Hill. Payments have risen as the big three competitors bid for exposure that, marketing experts say, can often be more effective and targeted than expensive television advertising. Universities in the top five leagues, or 'conferences' in U.S. sports speak, are in line to get over $200 million this school year, up from around $100 million just five years ago, according to the center's figures. 'Increased investment by Under Armour starting in the 2014-15 academic year, along with continued investment by Adidas, have led to a re-investment by Nike in the intercollegiate athletics space to retain national powers such as Ohio State and Texas, and bring Michigan back into the fold from Adidas,' the center noted in its latest report. George Belch, chair of the marketing department at San Diego State University's College of Business Administration, put it this way: 'It's expensive, but if you want to sit at the table and play the game, you have to ante up.' How much is too much to spend on endorsements? Academics have been trying to figure out what the returns on investment are and marketing experts say the companies surely have their own internal metrics. But 'only they know exactly what the return is,' said Belch. Jonathan Jensen, assistant professor in the sports administration program at North Carolina, notes that the value of sponsorship deals measure the truckloads of equipment given to the schools at retail price, which is far more than the cost to the company to have them produced. 'When you see $250 million, it's not actually $250 million, it's more like $75 million,' he said. And based on what a 30-second commercial costs, having a team wear the company's gear can far outweighs the investment in terms of valuable exposure. That can be money well spent in an era where people can use digital technology to skim past television commercials. 'They don't need to buy airtime,' Jensen said, 'because they are literally part of the event.' On top of that, favorable licensing deals on merchandise mean that the company can earn back much of its sponsorship money solely from fans buying the jerseys. 'The schools themselves are really just in the past two, three or four years getting smart about negotiating and forcing the brands, especially Nike and Under Armour, to pay what they should be,' said Jensen. Similar calculation applies to sponsorship deals outside the United States. Gerd Nufer, director of the German Institute for Sports Marketing in Reutlingen, attempted to figure out how many jerseys companies would have to sell to repay their endorsement deals with national sports teams at the soccer World Cup. He says Adidas needed to see sales of 1.9 million German national team jerseys retailing for around 80 euros in order to make back its 28 million euros-per year sponsorship deal; when Germany won the cup for the fourth time in 2014, 2 million had been sold even before the final match. By contrast, it is unlikely Nike recouped its full $40 million sponsorship with France through direct sales. But it's unlikely that Nike minded much, as its exposure helped its image building more broadly. 'The fact is that building the image of the overall brand and positive halo effects on all branded products of the company is the most important thing,' Nufer wrote in an analysis. That logic was reflected by Nike in its annual financial reports, which indicate it had contractual obligations to pay $1.1 billion in endorsement contracts in 2017. The company, based in Beaverton, Oregon, noted that the costs of sponsorships had risen as competition from rivals had grown. By losing key partnership deals, it said, 'we could lose the on-field authenticity associated with our products, and we may be required to modify and substantially increase our marketing investments.' 'As a result, our brands, net revenues, expenses and profitability could be harmed. ' Adidas says it spent 1.98 billion euros in 2016 on marketing investments, about half of which went for partnerships. That includes events like the World Cup, UEFA's Euro soccer tournament, and the French Open in tennis. And also sponsorships of national federations including Germany, Spain and Argentina plus deals with high profile individuals: soccer stars Lionel Messi, Paul Pogba, and Gareth Bale; basketball stars James Harden and Derrick Rose; U.S. football players Aaron Rodgers and Von Miller, and tennis players Angelique Kerber and Simona Halep. Adidas, based in Herzogenaurach, German, said it was unaware of misconduct in the Gatto case and vowed to fully cooperate with authorities. The company immediately didn't respond to an email inquiry about its sponsorship spending. The company had a good second quarter, with sales beating predictions and growing 27 percent in North America. 'Adidas has been going gangbusters,' said San Diego State professor Belch. 'They are gaining market share on Nike, they have taken away market share from Under Armour in the U.S. market, and particularly in North America they made a tremendous turnaround.' 'So they didn't need this,' he said, referring to the Louisville scandal. 'That's what's really amazing about this.' .....»»

Category: sportsSource:  abscbnRelated NewsOct 5th, 2017

Kapamilya programs and stars dominate Anak TV Seal Awards

ABS-CBN has proven to be a child-sensitive and family-friendly network after its programs and stars received prestigious Anak TV awards from the Anak TV Foundation during an awarding ceremony held at the Quezon City Experience Hall in Quezon City......»»

Category: entertainmentSource:  thestandardRelated NewsJan 1st, 2017

Adult Education Program

Adult education is a public education program for adults 18 years and older. It helps elder students earn a high school diploma, learn to speak English, learn new jobs, and even business or entrepreneurship. In the United States, adult education programs and courses are offered by secondary schools, community colleges, universities and other institutions. Adult […] The post Adult Education Program appeared first on The Daily Guardian......»»

Category: newsSource:  thedailyguardianRelated NewsFeb 7th, 2019

Liza Soberano, Julia Barretto and Janella Salvador in a playful banter on Instagram

Kapamilya stars Liza Soberano, Janella Salvador and Julia Barretto teased one another in the comments section of Barretto’s post on Instagram on February 4. Barretto had been sharing photos of her vacation after the TV show she starred in with partner Joshua Garcia “Ngayon at Magpakailanman” ended last month. View this post on Instagram the […] The post Liza Soberano, Julia Barretto and Janella Salvador in a playful banter on Instagram appeared first on Interaksyon......»»

Category: newsSource:  interaksyonRelated NewsFeb 6th, 2019

Hot Stuff: Watch These Kapamilya Hunks Go All Heart, All Out On The 2019 Star Magic Games Court!

Here’s a look at the stars who caught our eye at the basketball tourney!.....»»

Category: lifestyleSource:  abscbnRelated NewsFeb 5th, 2019

ABS-CBN Lifestyle Asks Kapamilya Stars: Amid The Hustle, How Do You Manage To Be Stress-Free?

Here’s what they revealed to us at the 2019 Star Magic Games!.....»»

Category: lifestyleSource:  abscbnRelated NewsFeb 5th, 2019

Bea, Enchong, JM, Yassi still Kapamilya

Six of the most sought-after celebrities remain Kapamilyas after renewing their respective two-year contracts with ABS-CBN recently. The line-up of stars was led by actress Bea Alonzo who is looking forward to the upcoming South East Asian release of her movie Eerie happening in March. She is also busy cooking up a soap opera with […].....»»

Category: newsSource:  tribuneRelated NewsFeb 2nd, 2019

OPM stars Moira dela Torre, Jason Marvin Hernandez tie the knot

Kapamilya singer Moira dela Torre and singer-songwriter Jason Marvin Hernandez tied the knot in a garden ceremony in Tagaytay City on Monday. .....»»

Category: newsSource:  philstarRelated NewsJan 15th, 2019

PBA: Magnolia muse Sharon Cuneta shrugs off online bashers

BOCAUE, BULACAN -- Megastar Sharon Cuneta just shrugged off online bashers critical of her selection as the Magnolia Hotshots muse in the opening of the 44th PBA season here. Cuneta, an endorser of the poultry products of the compan, represented the newly-crowned Governors' Cup champions as they were introduced one by one. When the announcement was made that she would be the muse last Tuesday, an online firestorm erupted, bashing Cuneta for primarily her age. The Megastar Sharon Cuneta with the Magnolia Hotshots! #PBA2019 • @abscbnsports pic.twitter.com/XGqO6Z9dii — Philip Martin Matel (@philipptionary) January 13, 2019 "Nothing. They don't mean anything to me. I'm the one that's here, and I was chosen by Magnolia. I didn't volunteer. I'm their major endorser, and I think that's understandable," the longtime Kapamilya said. The Megastar Sharon Cuneta has a message for her online bashers after a firestorm erupted regarding her selection. #PBA2019 • @abscbnsports pic.twitter.com/30gjB9eTus — Philip Martin Matel (@philipptionary) January 13, 2019 The mother of four also shared that she was friends with several members of the team, including Marc Pingris and Rafi Reavis. "Parang mama nila ako, kapatid – ate, tita, mama. Si Rafi hinahanap ko kasi halos he's my brother na. Si Ping, nandiyan na asawa ni Danica. Sayang wala si Captain Alvin kasi last time na I was a muse for Purefoods, it was the team ni Alvin," shared Cuneta. The 53-year old veteran actress and singer is no stranger to being the muse of the franchise, and accompanied Purefoods back in 1990 when Alvin Patrimonio and Jojo Lastimosa led the charge. It was a star-studded affair for all 12 squads, who brought lovely ladies to accompany them to the makeshift podium at the Philippine Arena floor. Beauty queen royalty graced the courts with 2015 Ms. Universe Pia Wurtzbach representing Ginebra and 2016 Ms. International Kylie Verzosa repping four-time defending champions San Miguel. Queen P with Ginebra! #PBA2019 • @abscbnsports pic.twitter.com/uUzsqHKCV4 — Philip Martin Matel (@philipptionary) January 13, 2019 Former Ms. International Kylie Verzosa with defending champs San Miguel. #PBA2019 • @abscbnsports pic.twitter.com/aMO2w7pFw7 — Philip Martin Matel (@philipptionary) January 13, 2019 Also present was 2018 Binibining Pilipinas-Grand International Eva Patalinjug, who walked with Meralco. Beauty queen Eva Patalinjug with the Meralco Bolts. #PBA2019 • @abscbnsports pic.twitter.com/3i1yTwHdLa — Philip Martin Matel (@philipptionary) January 13, 2019 Rounding up the pageant royalty are Mutya ng Pilipinas 2018 - Tourism International Aya Fernandez and Top 12 finalist Anie Uson. Aya Fernandez with NorthPort. #PBA2019 • @abscbnsports pic.twitter.com/lQzwULCAY7 — Philip Martin Matel (@philipptionary) January 13, 2019 Annie Uson with Rain or Shine. #PBA2019 • @abscbnsports pic.twitter.com/DFnwCNGtMa — Philip Martin Matel (@philipptionary) January 13, 2019 The stars of the small screen also were present, with 'Halik' star Yam Concepcion joining Phoenix, Kelley Day with Columbian, Klea Pineda for Alaska, and Sam Pinto joining TNT. 'Halik' star Yam Concepcion with the Phoenix Fuel Masters. #PBA2019 • @abscbnsports pic.twitter.com/p1ZDEDkyBu — Philip Martin Matel (@philipptionary) January 13, 2019 The TNT KaTropa enter last with Sam Pinto. #PBA2019 • @abscbnsports pic.twitter.com/QYlXmFtdDz — Philip Martin Matel (@philipptionary) January 13, 2019 Kelly Day with the Columbian Dyip. #PBA2019 • @abscbnsports pic.twitter.com/YOY6RLrDdz — Philip Martin Matel (@philipptionary) January 13, 2019 Actress Klea Pineda with the Alaska Aces. #PBA2019 • @abscbnsports pic.twitter.com/D6uAbdc5vs — Philip Martin Matel (@philipptionary) January 13, 2019 Fellow athletes also joined the festivities with PVL MVP Alyssa Valdez leading the way for the NLEX Road Warriors, the team of her beau Kiefer Ravena.  PVL MVP Alyssa Valdez with the NLEX Road Warriors. #PBA2019 • @abscbnsports pic.twitter.com/mubw2mTw0L — Philip Martin Matel (@philipptionary) January 13, 2019 Ravena was not present due to his FIBA suspension. Meanwhile, the duo of Motolite outside hitter Myla Pablo and Olympian swimmer Jasmine Alkhaldi went with Blackwater. Myla Pablo and Jasmine Alkhaldi with Blackwater. #PBA2019 • @abscbnsports pic.twitter.com/6JuTMNJfRf — Philip Martin Matel (@philipptionary) January 13, 2019 __     Follow this writer on Twitter, @philipptionary.  .....»»

Category: sportsSource:  abscbnRelated NewsJan 13th, 2019

Thirdy and Kobe come home to 3x3

The 3x3 basketball court is home to almost every Filipino who grew up loving the game. This is a narrative that both Chooks-to-Go 3x3 ambassadors Thirdy Ravena and Kobe Paras share as they participate in Samahang Basketbol ng Pilipinas' attempt to set a world record this weekend in Cebu. Ravena, Paras, and the rest of over 2,000 Students of Sisters of Mary Boystown and Girlstown from Minglanilla and Talisay will simultaneously play 3x3 basketball over the weekend to break the initial record of 1,898 players. "It's truly an honor to be part of something historic," said Paras, "Growing up in 3x3, this brings a lot of memories for me." "Noong bata ako, three-on-three talaga ang nilalaro ko," added Ravena. The pair are set to spend time with the kinds in both campuses. While playing a full game is not set in stone for the two, they promised that they will make sure to make the students happy as they make history together. In addition to setting a world record, the two-day tournament will help the Philippines in racking up FIBA 3x3 federation points to help their bid for a 2020 Tokyo Olympics spot. 3x3 will officially be a medal event in the coming Olympics. This is a fact that both college stars are very thrilled to help with especially that they have both played in the international stage of 3x3. Paras won the gold in the Slam Dunk event in the 2015 FIBA 3x3 Under-18 Championship while Ravena had a chance to suit up in the 2013 FIBA Under-16 3x3 World Cup in Jakarta. "Now that it's a growing sport and an Olympic event, talagang dream come true ito for us," said Ravena......»»

Category: sportsSource:  abscbnRelated NewsJan 11th, 2019

Zambo completes cast of first-ever national 3x3 league

The cast is now complete for the first conference of Chooks-to-Go Pilipinas 3x3. The Zamboanga Valientes have committed to join the President's Cup, slated to begin on March 16 at the event center of SM Megamall. "It's an honor and pride for our city to join this league, especially our fans from Zamboanga. They are really looking forward to watch our homegrown players play in a big league," said team owner Junnie Navarro. The Valientes join the Manila Stars, the Go for Gold-San Juan Knights, the Bataan Risers, the Quezon City-Zark's Jawbreakers, the Bacoor Strikers, the Valenzuela Classic, the Marikina Shoemasters, the Bulacan Kuyas, the Vigan Baluarte, and the Cebu-Max 4 Birada in the country's first-ever 3x3 basketball league. Having the opportunity to showcase the talent in Mindanao on a different stage is what made Navarro sign up for the league. "Dito naman tayo nagsimula sa three-on-three. The reason that we are interested because we are passionate about basketball. Rhayyan Amsali showed that Zamboangenos can excel in this discipline," added Navarro. Composing Zamboanga are homegrown talents "Tausug Hero" Das Esa, Jonathan Parreno, and Grevani Rublico. 6-foot-8 Rino Berame and 6-foot-3 Ferdinand Lusdoc join the troika. Navarro is still looking at one more player to complete their roster. The passionate sports patron has also tapped actress Empress Schruck to be their muse for the opening ceremonies on the 16th. For Navarro, his ultimate goal for the first conference is to give more exposure to his players. "Yung players namin now sell out crowds in Zamboanga. Hopefully, we could expose them more in this league.".....»»

Category: sportsSource:  abscbnRelated NewsJan 9th, 2019

Anne Curtis almost missed MMFF Parade of the Stars 2018

Actress-model Anne Curtis-Smith apologized on social media to her fans after the float of her Film Festival entry titled “Aurora” can no longer join in the much-anticipated Parade of Stars 2018 in Paranaque City due to the downpour. The Kapamilya star expressed how heartbroken she was for not being able to ride the float due […] The post Anne Curtis almost missed MMFF Parade of the Stars 2018 appeared first on Interaksyon......»»

Category: newsSource:  interaksyonRelated NewsDec 24th, 2018

2018 MMFF Parade of Stars pushes through despite heavy rain

https://www.youtube.com/watch?v=EH3527x-mYM&feature=youtu.be MANILA, Philippines --- Despite the gloomy weather, the 2018 Metro Manila Film Festival (MMFF) Parade of Stars pushed through on Sunday, Dec. 23, in Paraaque City. Floats of the "Magic 8" film entries were showcases of creativity that flaunted what they had to offer when the festival premieres on Christmas Day. The "Fantastica" float kicked off the parade without any of its cast on board. Celebrities in the film only rode atop the float about an hour after it started moving. The Unkaboggable Vice Ganda with Dingdong Dantes and Richard Gutierrez led the cast of "Fantastica." Kapamilya love teams Maymay Entrata...Keep on reading: 2018 MMFF Parade of Stars pushes through despite heavy rain.....»»

Category: newsSource:  inquirerRelated NewsDec 23rd, 2018

Anne Curtis, Shamcey Supsup, Vice Ganda attempt Miss Universe Catriona Gray’s lava walk

Many were impressed with Catriona Gray's signature lava walk and slo-mo twirl during the Miss Universe 2018 pageant, with netizens and celebrities alike, supermodel Tyra Banks included, hailing Gray. Some celebrities have also tried their hand at Gray's walk, such as Kapamilya stars Anne Curtis and Vice Ganda, as well as Miss Universe 2011 third runner-up Shamcey Supsup who is known for her signature "tsunami" walk. Curtis and Vice Ganda attempted to do Gray's lava walk and slo-mo turn on "It's Showtime" last Dec. 17, much to the delight of their co-hosts and audience. "Given na 'yung super ganda ganda mo," said Curtis of Gray. "Pero I think talaga ang nagpanalo sa kanya 'yu...Keep on reading: Anne Curtis, Shamcey Supsup, Vice Ganda attempt Miss Universe Catriona Gray’s lava walk.....»»

Category: newsSource:  inquirerRelated NewsDec 19th, 2018

Biggest Kapamilya stars gather in Christmas special

Biggest Kapamilya stars gather in Christmas special.....»»

Category: entertainmentSource:  thestandardRelated NewsDec 17th, 2018

Timeless stories, passionate stars feted at 9th Inquirer Indie Bravo!

For producing work worthy of our praise, bravo!" Inquirer president and CEO Sandy Prieto-Romualdez told the 27 honorees in this year's edition of the Inquirer Indie Bravo! Awards held on Thursday night.   Romualdez, who presented the trophies to the awardees, also urged them to "continue inspiring the future generation with stories we'd love to go back to over and over again. Carry on the fire, the passion that drives you to do whatever you love to do."   For nine years now, the Inquirer has been paying tribute to Filipino artists who bring home recognition and honor from international film festivals.   "The [Inquirer] Entertainment team has journeyed...Keep on reading: Timeless stories, passionate stars feted at 9th Inquirer Indie Bravo!.....»»

Category: newsSource:  inquirerRelated NewsDec 16th, 2018

Stars who remain Kapamilya

Stars who remain Kapamilya.....»»

Category: entertainmentSource:  thestandardRelated NewsDec 9th, 2018

Regine Velasquez leads performers in Gabay Guro festival in Navotas

Gabay Guro, a project of PLDT-Smart Foundation (PSF) and the PLDT Managers Club Inc. (MCI) that aims to support and honor teachers through scholarship grants, training, livelihood, housing, among other programs, is now on its 11th year. Its success goaded PLDT chair Manny V. Pangilinan to suggest bringing it to more provinces in the country. Gabay Guro Foundation chair Chaye Cabal-Revilla proceeded to mobilize her team of volunteers to Agusan, Bulacan and Bataan to conduct trainings and workshops. To cap a fruitful 2018, Revilla announced that on Dec. 6 Gabay Guro's teacher festival would go to Navotas to spread early holiday cheers to the teachers. The event will be held...Keep on reading: Regine Velasquez leads performers in Gabay Guro festival in Navotas.....»»

Category: newsSource:  inquirerRelated NewsDec 5th, 2018

Over 400 Kapamilya stars gather for family-themed Christmas Station ID

Over 400 Kapamilya stars gather for family-themed Christmas Station ID.....»»

Category: entertainmentSource:  thestandardRelated NewsNov 13th, 2018

WATCH: Vice Ganda, Showtime stars go wild in Meralco-Phoenix OT thriller

Kapamilya star Vice Ganda made sure to support his good friend Calvin Abueva of the Phoenix Fuel Masters in their win-or-go-home PBA quarterfinals game against the Meralco Bolts, Friday evening. The Unkabogable Star even had fellow It's Showtime hosts Ryan Bang and Karel Marquez beside him in courtside.  The pivotal game went down the wire, with the Bolts holding on to defeat Abueva's Fuel Masters, 108-103 in overtime to advance to the semifinals.  Still, the do-or-die atmosphere was extremely palpable for Vice and his c fellow Showtime stars, who sat right in front of the action. There's one particular moment when Abueva scored a crucial basket in overtime, to the delight of the Kapamilya stars.  Calvin Abueva scores and the @itsShowtimeNa crew celebrate. It's a two-point game, 102-100 Meralco. 1:31 left in OT. #PBA2018 • @abscbnsports pic.twitter.com/mVEUJ4qysu — Philip Martin Matel (@philipptionary) November 9, 2018  .....»»

Category: sportsSource:  abscbnRelated NewsNov 9th, 2018