DoT to ‘enhance’ new tourism tagline
After Senator Nancy Binay raised concerns about the “disconnected messaging” of the Marcos administration’s tourism advertising campaign, “We give the world the best—Philippines,” Tourism Secretary Christina Garcia Frasco said the tagline will be further enhanced. "The DOT will subsequently come out with a tourism brand for the Philippines aligned with the country brand, and enhancing the present tagline,” said Frasco. During the Department of Tourism lunch reception for tourism frontliners on Thursday, Frasco talked about the country branding "We Give the World our Best" which was introduced by the Office of the Presidential Advisor on Creative Communications. The campaign, launched in the United Kingdom, highlighted the work of Filipino nurses. "There is a sea of opinions about this. But I would like to remind our fellow Filipinos that the statement 'We give the world our best' is a statement of fact. Do you not agree? Is it not true that our Filipino workers all over the world have shown nothing less than a devotion to duty, commitment to responsibility, and a willingness to go the extra mile, to serve with love and compassion? We are Filipinos. We give the world our best," Frasco said. As a former local chief executive and former President of the League of Municipalities of the Philippines, the DOT chief recalled how she would go from town to town to attend festivals. On those festivals, she said, she always saw how communities and local government units gave their best preparations for their guests, "because that is the nature of being a Filipino". "And that is why we fully support the campaign of our President to put forth to the world that the Philippines has no intention of putting out nothing less than the best. And that idea is translated further into what we have to offer in the Philippines. We have the best beaches, the best sites, the best nature destinations. And we have the best tour guides," she stressed. Further, she said, "That translates to everything that permeates our sense of hospitality and service as a tourism industry. 'We give the world our best' is a statement of fact. It is a rallying call. And it is aspirational for those who may still face a host of challenges and through government intervention will finally have the opportunity to be developed and fully maximized." Binay on Wednesday said that although she appreciates the initiative and the effort to give the Philippines the needed boost in the global market, there seems to be a disconnect in messaging. “Is the ad intended to encourage tourists to visit the country? Is it aimed to encourage more foreign investments? Or is it meant for hospitals abroad to hire our nurses? This is really vague,” Binay, who chairs the Senate Committee on Tourism, said in a statement on Wednesday. The lawmaker highlighted the need to emphasize who is the intended audience of the released advertising campaign. The post DoT to ‘enhance’ new tourism tagline appeared first on Daily Tribune......»»
'We firmly support Philippines in upholding its national sovereignty': EAM Jaishankar in Manila
Manila [Philippines], March 26 (ANI): External Affairs Minister, S Jaishankar, who is on a formal visit to Manila, said on Tuesday that India firmly supports the Philippines in upholding its national sovereignty and will continue to further enhance cooperation in various fields, including defence and security. "We firmly support the Philippines in upholding its national sovereignty. So I think our position is very clear......»»
‘Serenade of the Seas’ arrival restarts Subic cruise tourism program
The arrival here of GTS Serenade of the Seas, a 12-decker cruise liner operated by Royal Caribbean International, is expected to resurrect Subic’s cruise tourism program, which had gained momentum before being halted by the COVID-19 pandemic three years ago......»»
SMC starts works on Pangasinan tollway
Food-to-infrastructure conglomerate San Miguel Corp. (SMC) has started the civil works for the Pangasinan Link Expressway (PLEX), laying the bedrock for a P34-billion project that would improve travel and tourism in Northern Luzon......»»
DOT advises public to ‘travel wisely’ this Holy Week
MANILA, Philippines — The Department of Tourism (DOT) is advising the public to “travel wisely” to ensure safety during the Holy Week celebrations. “Travelers needing accommodation, tours, transportation, and other tourism-related services are strongly advised to patronize DOT-accredited tourism enterprises. Accreditation by the DOT recognizes establishments as having complied with the department’s minimum standards set.....»»
DOT seeks inclusion in protected areas board amid Chocolate Hills issue
Department of Tourism Sec. Christina Frasco —INQUIRER.net file photo / Ryan Leagogo After the recent controversy surrounding a resort development near Chocolate Hills in Sagbayan town, Bohol, the Department of Tourism (DOT) announced plans to advocate for its inclusion in the national government’s Protected Area Management Board (PAMB). Tourism Secretary Christina Frasco stated during a.....»»
Hong Kong, Philippines work to enhance relations
Filipinos are slowly beginning to travel back to Hong Kong following continued efforts by the Hong Kong Economic and Trade Office to woo tourists from the Philippines, as well as renew and improve trade and economic ties between the two nations following the COVID-19 pandemic......»»
Xinhua world economic news summary at 0900 GMT, March 17
MANILA -- The number of Chinese inbound travelers to the Philippines surged by 235 percent year-on-year in the first two months of 2024, a Philippine lawmaker said Sunday. Citing data from the Philippines' Department of Tourism, Representative Marvin Rillo, vice chairperson of the committee on tourism in the House of Representatives, said that 82,314 Chinese travelers entered the Philippines in January and Febru.....»»
Philippines to host Volleyball Men s World Championship 2025
MANILA, March 21 (Xinhua) -- The Philippines is set to host the Federation Internationale de Volleyball (FIVB) Men's Volleyball Championship in 2025 after winning the bid on Wednesday night. Tourism Secretary Christina Garcia Frasco welcomed the hosting opportunity, saying the country is looking forward to the success of the global sports event. "The Philippines' hosting of this global volleyball event bo.....»»